Business Publications

A Professional’s Complete Guide to Designing, Manufacturing, & Marketing a Successful Line Everything you need to know when starting your own business. Reviewed and validated by experts from within each specific crucial area of design, product development, finance, production, through to sales and marketing of a product.

“Fashion for Profit” has been developed to cover all the important aspects of going into business: licenses, business plans, bookkeeping, financing, costing, fabrication, contracting and the everyday logistics of running a small apparel manufacturing company, plus the marketing (including E-commerce) and sales. (The design information in this book is minimal, as there are plenty of other books and courses offered which cover this information). There have been many textbooks written about the fashion industry, but “Fashion for Profit” is a unique book that is now in its 10th edition and has proven to fill an educational and information gap. The book provides critical help to a start-up apparel manufacturer, as well as resource information that a new manufacturer needs to operate a small business successfully. The book has been planned in four main informational sections to enable users to get immediate help on topics of importance to them. Starting with Product Development and Financing a business, which then leads the reader to the production section and all its various stages. The final part is devoted to sales and marketing of the product, E-Commerce, E-Tailing and M-Tailing plus a new chapter on the major steps involved in opening your own retail store.