Power BI

The Power BI dashboard visualizes monthly marketing expenses, user acquisition metrics, and customer acquisition cost (CAC) from 2023 to 2028, providing insights into marketing spend effectiveness and user acquisition efficiency over time

The Power BI dashboard presents a comprehensive analysis of monthly marketing expenditures spanning from 2023 to 2028, detailing the costs associated with various marketing channels such as paid campaigns, SEO, email marketing, and other miscellaneous expenses. Additionally, it offers insights into user acquisition metrics, including the number of new registered users each month. Moreover, the dashboard calculates and illustrates the Customer Acquisition Cost (CAC) over the specified period, enabling stakeholders to evaluate the effectiveness of marketing spend and the efficiency of user acquisition strategies over time, thereby facilitating informed decision-making and optimization of marketing efforts.