SME Business Plans

This is a SWOT analysis template that can be used to access the strengths, weaknesses, opportunities and threats,- for a company, a new market entry, a new or existing product, etc. The template is designed to save time and offers guidance as to what questions to ask.

SWOT analysis is a tool for start ups, small and large companies and designed to get a snapshot of the situation or scenario as it is. It is an important tool for every business owner, for marketing and sales and management. This is a valuable tool to gain insight into products, companies, markets, etc .Albert Humphrey invented the concept of SWOT when he led a research project at Stanford University during the 1960s and 1970s. He used data from many top companies to find out why corporate planning failed.