Power BI

The Power BI dashboard tracks five years of marketing budget allocation and user acquisition costs, revealing trends and efficiencies. It demonstrates a gradual rise in spending and acquisitions, emphasizing cost optimization in later years. The data underscores a strategic balance between budget utilization and user growth, aiding in campaign effectiveness analysis.

The Power BI dashboard visualizes a five-year trend of marketing budget allocation and user acquisition costs, showcasing fluctuations and efficiencies over time. It illustrates a gradual increase in both marketing expenditure and user acquisition, with a focus on optimizing costs in later years. The data highlights a consistent effort to balance budget utilization with the acquisition of users, demonstrating a strategic approach to marketing resource allocation. Users can analyze the effectiveness of marketing campaigns and their impact on user growth through this comprehensive dashboard.