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What's New

How to Calculate / Track Most Important SaaS Metrics: Excel Template

Type of Business :

SAAS Products

Price : USD 75 75.00

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  • Short Description

    This is a powerful SaaS calculator. One of the least understood and tracked, but most important metrics for this industry type is the total number of months it takes for a customer to pay back the customer acquisition cost (CaC). Additionally, a complimentary metric is the present value of the customer lifetime value (LTV) relative to the customer acquisition cost (ratio).

  • Full Description

    This excel calculator has been designed with all relevant inputs (at a high level) to figure out the key SaaS metrics that are going to be highly relevant to any SaaS startup growth strategy and strategic planning/tracking programs. It will also help one to understand what goes into the calculations. Inputs center around the average recurring revenue gross profit per customer and the average gross profit of one-time revenue per customer. Then, Sales and Marketing costs are defined against the average total customers added per month. Based on those inputs, as well as a discount rate / retention rate, the present value of future gross profits per customer can be estimated (LTV) and measured against CaC. Also, the number of months it takes for the total gross profit generated per customer to equal the initial cost to acquire the customer is calculated. Updated to have a 60-month actual data tracker of all key metrics.

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